Hello. I'm Ian Hogg. I'm better behind a lens.
Specialist creative director in the world of outdoor, lifestyle and performance brands.
Experienced (20 years), expert, enthusiastic and efficient.
Strategic, ethical, progressive. (This isn't just a list of buzzwords).
Marketing has changed, but ideas still change everything.
Creativity without strategy is just decoration.
Young enough to love creative technology.
Old enough to cherish the pad and pen.

Core skills:
Ideas. Ideas. Ideas.
Art direction and copywriting.
Brand vision.
Brand activation.
Positive management of creative people and teams.
Understanding of creative technology across all channels.
Photographic and film art direction.
Animation, film and motion projects.
Activision, Icebreaker, Adidas, CBBC, Rohan, Alpkit, Kellogg’s, Sony, Vimto, Mountain Equipment, Asics, Eutechnyx, Ronhill, UPS, McNair Shirts, HSE, and others.
McCANN, TBWA, LOVE, Joe Public, BJL, JWT, and many more.

35 National and International awards including a One Show Pencil.
Published in the Epica Annual.