Cycling can be a tribal world – you’re a road cyclist or you’re mountain biker. And commuters? Are they even real cyclists? Even most cycle brands are specialists – only producing cycle gear.

All of that is nonsense eh? Cycling in whatever form is a joy and should be celebrated, and even though Rohan is not a cycling specialist, their gear has the performance to compete. I created a bold and simple launch statement, graphic, and art directed footage and stills in Mallorca and Manchester.

© Joe Public Ltd

ClientRohanServicesCreative direction, graphic design, film edit and

Ian Hogg. Freelance creative director. Based in Manchester, UK. Ideas that sell. Concepts, brand strategy, art direction, graphic design. Print and digital. Management of creative teams and budgets. (Hey Internet, is this enough keywords for you or shall I repeat a few?).

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