Hello. I'm a freelance creative director.
Ok, ok - I can already sense the questions; so I’ll try and answer them:
What exactly is your job title - what do you do?
In two words – creative direction. I generate marketing concepts – then ensure these concepts are executed by directing the right people and technology. For a small project this could just mean my mac and I, for larger projects it could be any or all of the collaborators I work with.
Hmm, could you explain that a bit more?
Ok, fair enough. Maybe some bullet points of my skills could help?
• Client facing creative
• Generation of creative concepts from many types of marketing brief
• Develop pitch documents and presentations – and present to client
• Ensure creative ideas survive through the production pipeline
• Plan and manage creative projects
• Branding / strategy workshops / documents
• Hands on design / copywriting / art direction
• Develop and manage creative people and teams
• Budget / time management
• Creation of quotes / cost breakdowns
• Small scale live action shoot production / direction
• Animation / CGI project management
What experience do you have?
I have over eleven years industry experience, the last five working freelance. During those ten years I have gained experience in the big global advertising agencies (McCann Erikson, TBWA, JWT), and also worked with many smaller agencies (LOVE, And Partners, Creative Spark, Four23). The clients page has a full list, and details some of the key accounts I have worked on.
Do you only work for agencies?
No, I work direct too. Recently I have completed an e-learning project for The Royal College of Speech and Language Therapists, and my clients range from architects, to language translation companies, to a firm selling alpaca duvets. Working direct I have done everything from plan and execute entire marketing campaigns, to simply designing a logo.
So are you any good?
I have won 40 National and International awards including a One Show Pencil, a couple of Big Chip Awards and my work has been published in the Epica Annual, so awards juries at least seem to think I’m not too bad. These awards have been won across all the different creative disciplines. More importantly I have direct clients and agencies whom I have worked for again and again.
What media do you mainly work in?
I have worked across all types of media; print, digital, broadcast. Recently many of the projects I'm involved with are motion or interactive, but I still do print.
What software do you use?
I work in many of the main packages from Adobe Creative Suite, both print and digital, I can design and build simple websites. (XHTML / CSS / wordpress skins / concrete 5 CMS).
What qualifications have you got?
I have an Hons degree in Illustration with Animation from MMU.
When can you start?
I am creative director at Mi a few days a week - an animation studio. The rest of the time I freelance, so please get in touch, and hopefully I'll be able to help out.
So there you go - I hope that answers the important questions. If your agency could occasionally do with an extra pair of versatile hands, or if your marketing needs a bit of a freshen up, get in touch - the contact link will do the trick. Or just click here.
Thank you.
To find out more about my availabiltiy or rates, please get in touch, I am happy to discuss any project, and will always try to help out if I can.
