The Chip Shop Awards took place at Fabric in London last night. (10th June). Depending on your point of view the Chip shops are either pointless, just a bit of fun, or a serious attempt to show how creative the industry can be unhindered by budgets or (ahem) clients. They are certainly getting bigger and attracting more entries, and this year Dave Trott headed up the judging. On the night the winning work is awarded a ‘chip’, with commendations also being awarded in the form of ‘vinegars’. Despite not actually being able to attend, I was lucky enough to win two chips, both for projects which I have collaborated with Creative Spark on. We won the first award for our massage card concept, and the second for a recruitment ad in the ‘Invent your own category’ category. All the winners can be viewed here.
